London

Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.

Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.

Inspired by the 19th-century white marble-faced triumphal arch, Marble Arch London.This classic commercial frame comes in beautiful neutral colourful marble torts and soft colourful crystal temples. A deserved namesake to the London monument.

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

Inspired by the hustle and bustle of London's infamous Oxford Circus; the Oxford is a new addition classic frame. Built in a slightly chunkier fashion, with CNC milled detail on the front; the Oxford is offered in solid colour and tort combinations.

Inspired by the Victorian area of London Earls Court;  this classic style has been updated into a semi rimless frame. Designed in the most amazing detail and quality using stainless Korean steel fronts and popular rubberised flexible temples.

A classic and conservative design, inspired by the iconic Regent Street in central London. Regent has been interpreted into a more sophisticated shape.A slightly thicker rim with a groove detail contains a subtle colour within.

A classic and conservative design, inspired by the iconic Regent Street in central London. Regent has been interpreted into a more sophisticated shape.A slightly thicker rim with a groove detail contains a subtle colour within.

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.

Whether ambling through the countryside at the weekend or getting ready for city days, this traditional men's frame is conservative yet modern; designed with all the romanticism of a classic British gent.

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

Elegant marbled frames in confetti tortoiseshells exude a delightful charm that is soft, feminine and warm. Translucent acetates and thin profile temples define and confidently merge colour with pattern.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.