Collection

London

All eyes on London

William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and creative energies that flow through the city. You choose your London and get to feel its international spirit; wear it boldly, wear it proudly.

All eyes on London

TATE 3

Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London. The Tate is a skilfully crafted style with an artistic approach that will getas noticed as its namesake. Constructed in solid metal with added pop colour temples.

TATE 1

Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London. The Tate is a skilfully crafted style with an artistic approach that will getas noticed as its namesake. Constructed in solid metal with added pop colour temples.

SOHO 3

These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.

SOHO 2

These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.

PRIMROSE 2

Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.

PRIMROSE 1

Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.

MARBLE 1

Inspired by the 19th-century white marble-faced triumphal arch, Marble Arch London.This classic commercial frame comes in beautiful neutral colourful marble torts and soft colourful crystal temples. A deserved namesake to the London monument.

COVENT 3

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

COVENT 2

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

COVENT 1

Inspired by the elegant, yet artistic area of Covent Garden London, the Covent comes in 3 styles using beautiful and classic torts, pop colour contrasts and crystal temples. All styles offer a double split metal detail hinge with pin detail fronts.

OXFORD 1

Inspired by the hustle and bustle of London's infamous Oxford Circus; the Oxford is a new addition classic frame. Built in a slightly chunkier fashion, with CNC milled detail on the front; the Oxford is offered in solid colour and tort combinations.

EARL 1

Inspired by the Victorian area of London Earls Court;  this classic style has been updated into a semi rimless frame. Designed in the most amazing detail and quality using stainless Korean steel fronts and popular rubberised flexible temples.

REGENT 2

A classic and conservative design, inspired by the iconic Regent Street in central London. Regent has been interpreted into a more sophisticated shape.A slightly thicker rim with a groove detail contains a subtle colour within.

REGENT 1

A classic and conservative design, inspired by the iconic Regent Street in central London. Regent has been interpreted into a more sophisticated shape.A slightly thicker rim with a groove detail contains a subtle colour within.

CARNABY 2

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.

CARNABY 1

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.

50356

Whether ambling through the countryside at the weekend or getting ready for city days, this traditional men's frame is conservative yet modern; designed with all the romanticism of a classic British gent.

50355

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

50354

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

50353

Elegant marbled frames in confetti tortoiseshells exude a delightful charm that is soft, feminine and warm. Translucent acetates and thin profile temples define and confidently merge colour with pattern.

50340

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

50341

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

50342

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

50339

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

50338

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

50330

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

50347

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

50349

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

50333

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

50344

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

50345

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

50346

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

50350

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

50351

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

50331

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

50335

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

50352

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.