Inspired by the rhythm, style, and contradictions of London life, the latest William Morris London collections draw on the city’s ceaseless movement. From dawn rush hours to midnight streets, the collection translates motion into form through bold frames, layered materials, and dynamic silhouettes made for busy city life.

More than just eyewear, In Motion is a study of how we see the world while moving through it — a cinematic depiction of London’s heartbeat. Captured through fast-paced street imagery, celebrating both clarity and chaos, illustrating how perspective sharpens even as the world rushes by. London doesn’t stand still — it pulses, it collides, it reinvents. This collection is about seeing in motion — frames designed for people who live life at London speed.

The designs fuse classic British tailoring with urban edge: tortoiseshell acetate nods to Soho cafés and heritage style, while sleek metallic details evoke the glint of city lights reflected on the Thames. Each piece balances movement and structure, echoing the duality of London’s identity — timeless yet electric, grounded yet always evolving.