The age-old debate between East and West London continues to spark discus-sions among Londoners and visitors alike. With distinct cultural identities, architectural styles and social atmospheres, both sides of the city offer unique experiences that contribute to London’s global appeal.

For decades, East London has been celebrated for its rich history, artistic spirit and urban regeneration. In contrast, West London has long been synonymous with elegance, affluence, and timeless charm. The differences extend beyond culture and aesthetics and our eyewear displays this perfectly through both the Underground and Black Label collections. Styles that represent both sides of the capital, ensuring something for everyone. Ultimately, both regions 
play a crucial role in making our eyewear diverse and exciting - much like the city its inspired by.