In 2024 we re-launch our collaboration with The William Morris Gallery - the world-renowned art organization that houses and preserves one of the best collections in the world of the work of the great artist William Morris (1834-1896). The William Morris Gallery Collection is a unique eyewear collection that is made with the ethos of William Morris in mind - art, craftsmanship, design and true collaboration. The new line of eyewear takes the best of the iconic prints and fabrics and applies them to a stunning range of wearable eyewear.
A CITY OF CONTRASTS. A BRAND BORN OF ITS HEART
Welcome to London — where the raw, artistic energy of the East meets the sophisticated, timeless elegance of the West. William Morris is born from this dynamic interplay, crafting eyewear that embodies the city’s dual character.
We’ll take you to the eclectic East, where street art colors every corner and creativity runs through every borough. Here, each frame reflects the boldness and innovation of a population constantly on the move, pushing the boundaries of style and self-expression.
Journey west, and the atmosphere shifts. The serene streets of West London whisper of age-old luxury and refined tastes. Our designs here draw inspiration from the stately homes and polished storefronts, offering eyewear that complements the high-end sophistication cherished by its residents.
Our design approach is driven by this contrast, diversity, and character.
Our eyewear is the proof.
OUR HOME
Our home, based in Hatfield Heath just outside of London, provides the backdrop to our beloved British brand and our creative, London influenced collections. With a design hub at its core, the old restored flour Mill inspires our designs and creativity everyday. A place we are proud to call home.
AROUND THE WORLD
William Morris London produces fashion on a global scale, distributing and operating in over 50 countries.
We present our British brand to over 10 international shows each year and work closely with our export partners.
OUR COLLECTIONS
We produce a range of collections that grasp today’s numerous fashion markets and keep up to date the race for forever changing fashion.
Our carefully produced collections all capture the spirit of our beloved capital city.
HISTORY OF THE BRAND
2024
2023
To further strengthen the British influenced brand, William Morris proudly introduces a new in-house eyewear designer with a strong and commanding background in fashion and design. With a passion for eyewear, George Clarke joins the UK based brand and has instantly instilled a creative flair and unique design aesthetic to the new William Morris collections.
2022
Owing to its great success and unique British design philosophy, William Morris London was acquired by Design Eyewear Group in late 2022. Expanding its portfolio of premium and mid-market eyewear, Design Eyewear Group has proudly strengthened its position as a design brand house for independent opticians all over the world, providing exceptional designer eyeglasses. With William Morris London now in the portfolio, DEG continues to be a leader in its industry.
2021
Hakim Supplier of the Year.
2021
Personalised Eyewear, a new opportunity for our independent opticians to create a bespoke practice branded offering for their patients.
2021
Official distributors for Vulkan eyewear in the UK.
2019
William Morris London collaborates with the William Morris Gallery, launching an exclusive eyewear collection with the late William Morris’ prints incorporated into range of 36 styles with matching cases and lens clothes. The Gallery Collection frames are carefully crafted from metal with acetate highlights, along with elegant design details that reflect the individual classic prints.
2019
Winner for the ladies eyewear category at the IOFT 22nd Japan eyewear awards.
2018
Official distributors for Moleskine eyewear in the UK.
2018
Black Label Made in Japan. A fresh and new out-take on the premium collection, sourcing high-end raw materials such as Mazzucchelli acetate with ECO advantages, higher quality control standard and German sprung hinges.
2016
William Morris London becomes an ambassador for the GREAT Britain campaign, inspiring the world with our Great British eyewear designs.
2014
Located not far from the hustle and bustle of London, the heart of William Morris London situates within an old mill since 2014, now converted into the headquarters for our beloved brand; we take pride in our small office that expels big ideas.
Whether it’s collaborating to compose the next campaign, formulating and designing new product launches, or supporting our customers with exceptional service, The Mill is our sacred place in which William Morris London thrives.
2013
Winner of the Optician Awards for Optical Supplier of the year, voted independently by our UK optical friends and partners.
2013
Charles Stone New York is introduced to the world. An American styled range that takes its inspiration from the streets of New York. Designed for those on a budget, Charles Stone New York boasts contemporary designs at an affordable price. Artistic, youthful, dynamic and creative, and built for those that don’t follow the pack, but sets the standard themselves.
2007
Winner for the Ladies eyewear category at FMO Frame awards Optra Fair Birmingham.
2003
Launch of Wills, a collection for young and petite faces with the aim to supply the same values the London collection delivers, but designed for a comfortable fit for those who seek smaller frames.
2002
William Morris presents Black Label, a high-end premium collection, with daring styles and eccentric colour ways for those striving for a bold and luxurious look. The collection takes its direction from the runway and applies it to the styles you see today, unravelling ones alter ego and delivering high impact. The Black Label collection has diversified globally and is our bestselling collection in Europe, and very recently South Africa.
1998
London collection was born, taking inspiration from the streets of London with punchy colours and diverse shapes and styles, this collection has undertaken an adventurous journey, from keeping up with the forever changing fashion trends with a twist on British culture to our bestselling collection in the UK.
1996
Our Creator & Founder, Robert William Morris, established William Morris London, with the inspiration to create quintessentially British eyewear designs with a creative and modern flare. Operating the business within a small office packed with frames was the starting grounds to the growth of a fundamentally British Brand.
