Collection
UNDERGROUND
A CITY OF CONTRASTS
William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and creative energies that flow through the city. You choose your London and get to feel its international spirit; wear it boldly, wear it proudly.
A CITY OF CONTRASTS
WAPPING 1
Elegant and striking crafted metal ladies frames, inspired by the traditional areas beside the River Thames. Chic bars and smart eateries with outdoor seating surround a marina at St. Katharine Docks, Wapping. The front rim features a striking contrast with two electroplated colours. The end tips are made from beautiful Havana acetate, adding a touch of elegance.
WAPPING 2
Elegant and striking crafted metal ladies frames, inspired by the traditional areas beside the River Thames. Chic bars and smart eateries with outdoor seating surround a marina at St. Katharine Docks, Wapping. The front rim features a striking contrast with two electroplated colours. The end tips are made from beautiful Havana acetate, adding a touch of elegance.
STEPNEY 1
Bold yet feminine frames in designs inspired by the east end area of Stepney. It takes its name from the Tower of London, which was originally in Stepney Parish.
Solid dark colours on the front are subtle and suitable for daily wear, with a little highlight matching with the tortoise temples. The step-down and bevel cut details on the front enrich the layering of the frame and smooths the edges.
STEPNEY 2
Bold yet feminine frames in designs inspired by the east end area of Stepney. It takes its name from the Tower of London, which was originally in Stepney Parish.
Solid dark colours on the front are subtle and suitable for daily wear, with a little highlight matching with the tortoise temples. The step-down and bevel cut details on the front enrich the layering of the frame and smooths the edges.
OXFORD 2
Inspired by the hustle and bustle of London's infamous Oxford Circus; the Oxford 2 is a follow up addition to this classic frame. Built in a slightly chunkier fashion, with CNC milled detail on the front; the Oxford is offered in solid colour and tort combinations.
HOXTON 1
Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.
HOXTON 2
Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.
CANAL 1
Beautiful full metal ladies frames crafted and inspired by the Regents Canal, which runs through North London and ends in the east end Docklands - at one time the world's largest port. Canal is a charming version of a contemporary cat-eye shape. The highlight is the colour accent in the upper line which is held in vibrant contrast colours. The puristic temple design gives the whole style a well-balanced outlook.
CANAL 2
Beautiful full metal ladies frames crafted and inspired by the Regents Canal, which runs through North London and ends in the east end Docklands - at one time the world's largest port. Canal is a charming version of a contemporary cat-eye shape. The highlight is the colour accent in the upper line which is held in vibrant contrast colours. The puristic temple design gives the whole style a well-balanced outlook.
BRICK 2
Creative, unique and show stopping, the Brick is inspired by the most iconic and vibrant area of London, Brick Lane. These carefully considered crafted shapes with 3 laminations on the front demonstrate the creative area in the East End perfectly. Intricate CNC milling down the side colour gives the frame a more multi dimensional effect.
BARKING 1
Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.
The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.
BARKING 2
Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.
The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.
BARKING 3
Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.
The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.
BARBICAN 1
Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.
BARBICAN 2
Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.
BARBICAN 3
Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.
ARENA 1
Large and imposing, Arena is an intricate, geometric inspired concept much like its namesake. Crystal gradient colours blend throughout in an angled style that incorporates beautiful lami-nation to construct a style that is soft and delicate. CNC milling reveals different thicknesses and adds layer and depth.
TATE 1
Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London. The Tate is a skilfully crafted style with an artistic approach that will getas noticed as its namesake. Constructed in solid metal with added pop colour temples.
TATE 3
Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London. The Tate is a skilfully crafted style with an artistic approach that will getas noticed as its namesake. Constructed in solid metal with added pop colour temples.
SOHO 2
These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.
SOHO 3
These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.
PRIMROSE 1
Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.
PRIMROSE 2
Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.
OXFORD 1
Inspired by the hustle and bustle of London's infamous Oxford Circus; the Oxford is a new addition classic frame. Built in a slightly chunkier fashion, with CNC milled detail on the front; the Oxford is offered in solid colour and tort combinations.
EARL 1
Inspired by the Victorian area of London Earls Court; this classic style has been updated into a semi rimless frame. Designed in the most amazing detail and quality using stainless Korean steel fronts and popular rubberised flexible temples.
CARNABY 1
Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.
CARNABY 2
Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.
50356
Whether ambling through the countryside at the weekend or getting ready for city days, this traditional men's frame is conservative yet modern; designed with all the romanticism of a classic British gent.
50355
A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.
50354
A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.
50353
Elegant marbled frames in confetti tortoiseshells exude a delightful charm that is soft, feminine and warm. Translucent acetates and thin profile temples define and confidently merge colour with pattern.
50340
Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.
50341
Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.